Sales CRM Background

Sales CRM

Manage leads, pipeline, quotations and sales-inventory in one place, with dashboards that keep every rep and every number accountable.

WHO IS IT FOR?

01
Business Owners

Get a complete view of sales performance, revenue opportunities, and conversion trends.

02
Business Development Teams

Qualify prospects, prioritise opportunities, and move high-value deals through the pipeline faster.

03
Sales Managers

Track pipeline performance, rep activity, targets, forecasts, and conversion rates.

04
Sales Representatives

Manage leads, opportunities, follow-ups, quotations, and daily sales activities from one place.

Modules & Features

Everything you need to streamline your operations. Explore the individual modules and signature flows that power this solution.

RE

Reports

Rep, manager, marketing, finance and executive views — every KPI traces back to a single read-only procedure, so numbers agree across roles.

Role dashboardsConversion funnelLeaderboardForecastWin/loss

Signature Flow

Pick role view
→
Read the funnel
→
Drill to record
→
Export
WO

Workflow

Any module emits a listener row; the engine routes the approval, escalates on SLA breach and notifies the right inbox.

Approval engineInboxSLA escalationNotification dispatch

Signature Flow

Module emits
→
Engine routes
→
Approver acts
→
Escalate or notify
PC

Product Catalog

Quotes and orders draw on the same catalogue: products, categories, pricebooks by segment, discount rules and available inventory per warehouse.

ProductsCategoriesPricebooksDiscount rulesInventory & warehouses

Signature Flow

Define product
→
Set pricebook
→
Rule the discount
→
Quote from catalogue
AC

Activity

Activities link polymorphically to any record — lead, account, opportunity or ticket — so the history follows the customer, not the screen.

TasksCallsMeetingsNotesRemindersCalendar

Signature Flow

Log activity
→
Link to record
→
Remind
→
Close out
CO

Contact

A contact can belong to several accounts, carries communication preferences, and supports B2C records, merge and import.

Contact recordMulti-account linksComm preferencesB2CMerge & import

Signature Flow

Create contact
→
Link accounts
→
Set preferences
→
Engage
AC

Account

Accounts carry addresses, parent-child hierarchy, an account team, tags and a full activity timeline — with merge for duplicates.

Company recordAddressesHierarchyAccount team360° timelineMerge

Signature Flow

Create account
→
Build hierarchy
→
Assign team
→
Read timeline
CA

Campaign

A campaign earns attributable leads: build the target list, author the template, execute, then read response and ROI against the deals that followed.

CampaignsTarget listsEmail templatesExecutionsResponse & ROI

Signature Flow

Plan campaign
→
Build list
→
Execute
→
Track response
→
Attribute revenue
BI

Billing

Invoices post to receivables; payments and receipts settle them; aging and dunning chase what is left.

InvoicesPayments & receiptsAging bucketsDunningCredit notes

Signature Flow

Issue invoice
→
Collect payment
→
Age the balance
→
Dun the overdue
OR

Order

A confirmed order tracks its own fulfilment: shipments, partial dispatches and back-orders, then converts to an invoice.

Order confirmationFulfilmentShipmentsPartial shipConvert to invoice

Signature Flow

Confirm order
→
Allocate stock
→
Ship
→
Invoice
QU

Quote

Quotes are versioned, routed through a discount-approval chain, sent as PDF, and convert to an order on acceptance without re-entry.

Quote linesRevisionsDiscount approvalPDF & sendAccept / reject

Signature Flow

Build quote
→
Approve discount
→
Send PDF
→
Client accepts
→
Convert to order
OP

Opportunity

Every deal carries its stage, product lines, competitors and weighted forecast, so the pipeline view and the manager forecast read from the same numbers.

StagesProduct linesCompetitorsForecastWin/loss analysis

Signature Flow

Open deal
→
Advance stage
→
Attach products
→
Forecast
→
Win or lose
LE

Lead

Leads arrive from campaigns, forms or import, are scored by rule, assigned to a rep and worked on a Kanban board. Qualifying one converts it to an account, a contact and an opportunity in a single atomic transaction.

Capture & importScoring rulesAssignmentKanban boardQualify & convert

Signature Flow

Capture lead
→
Score
→
Assign to rep
→
Qualify
→
Convert

Key Features

Everything you need for complete business visibility.

01

Quote-to-Order Conversion

Convert approved quotations into sales orders in one click, eliminating duplicate data entry and reducing errors.

02

Live Stock Quotations

Create accurate quotations using real-time stock availability and current pricing without switching between systems.

03

Visual Sales Pipeline

Track every opportunity through a visual pipeline with tasks, activities, reminders, and scheduled follow-ups.

04

Lead Management & Assignment

Capture, qualify, and assign leads to the right sales representatives with clear ownership and follow-up.

Benefits

Why businesses choose Sales CRM.

01

Predictable Sales Performance

Track targets, pipeline health, forecasts, and conversion metrics to make better sales decisions and plan with confidence.

02

Accurate Quotes & Orders

Use live stock and pricing data to create reliable quotations and convert them directly into orders.

03

Higher Conversion Rates

Give sales teams better visibility into prospects, follow-ups, and opportunities so fewer deals fall through the cracks.

04

Faster Sales Cycles

Keep leads, opportunities, quotations, and orders connected so deals move forward without unnecessary delays.

Need Help?

Our team is here to assist you.

Get support, request a demo, or ask any questions about Sales CRM.

Contact Support